Jack and Jill toothpaste was born in Melbourne, Australia, in 1949. 

Jack and Jill toothpaste has now been re-formulated to be 100% safe for young children – especially because they have a tendency to swallow it! All Jack and Jill packaging is designed to be appealing to children and is cute enough that parents won't mind them sitting on their bathroom vanity. Alongside the toothpaste Jack n' Jill have designed and manufactured the first children’s toothbrushes that are made of cornstarch, and are therefore biodegradable and recyclable. Did we mention 'cute'? 

At Jack and Jill believe that businesses have an obligation to the environment, and that’s why they've formulated an all natural, hypoallergenic toothpaste with organic ingredients, and designed the packaging to be minimal, recyclable and BPA Free.